When my business turned 4 in 2024, I wanted to create a campaign inspired by Taylor Swift’s 4th album, Red. And since she has a song called “22” on Red, I flipped it into ekelleydesign’s 2+2 birthday. The photoshoot is completely inspired by the music video for 22. I wanted them to feel like the photos were stills taken from video from a “vintage” camcorder. Watch the video/ Instagram Reel here.